A good question, the answer in my case has surprised me. It shouldn’t have but it has. Yes everyone is saying you need a mobile site so that users can see clearly what your business is about without having to manipulate the screen. Without the bother of having to move the screen around to find what they are looking. Sure that we understand, but how many vistors to my website are actually doing that in my business? Is it an issue,? How many people are actually finding my website on a mobile device and then clicking onto my website? Well if you are already ‘Google Analytics’ and tracking your website. (Showing youhow many vistors are finding your site daily, how they are getting there & what they are looking at when on your site). The answer is already there, see this article below sourced from Google:
Thursday, June 23, 2011 | 11:50 AM
Labels: New Google Analytics
Today you’ll see small first step along our path to improve mobile reporting inside Google Analytics: a new Mobile section in Visitors reporting.
Inside the Mobile section you’ll find two new reports. The first is a Mobile Overview report, which shows the simple breakdown between mobile traffic and non-mobile traffic.
The second report is the Devices report, which provides information about the various mobile devices that visit your site. As part of this report, we’ve added three new dimensions: Mobile Device Info, Mobile Device Branding, and Mobile Input Selector. Data for all these dimensions is available starting from June 6, 2011.
Mobile Device Info is the actual hardware that visited your site. One of the nice benefits of this report is you can quickly see a picture of any device. While you’ve probably seen an iPhone in person and have an idea about how your site will look on one, that might not be the case for less common devices like for example, the Nokia E63. Click the camera icon next to any device to see pictures of it.
Mobile Device Branding lets you see the brand associated with the phone. Depending on the device this might be the manufacturer or the carrier. Mobile Input Selector shows the primary input method for the device, whether it’s a touch screen, a clickwheel (like you’ll find on a Blackberry), or even a stylus.
And if you haven’t tried out the improvements to map overlay reports
that we talked about last week, give them a try in the Mobile reports to visualize where your mobile traffic is coming from.
Posted by Trevor Claiborne, Google Analytics Team
So it’s that easy, the information is already there for you. Why was I surprised, well the % of users finding and landing on my website in the last month is 10%. That might not sound alot to you, but my bricks & mortar business is a Childrens Shoe Shop in Hamilton, NewZealand. Largely I would have though that parents would be searching during the day or at night to see what is avialable for their children. I would have assumed that they are all searching from a desktop or lap top. So it comes down to the age old addage … asuuming is not the way to go
And if you are not yet logging into Google Analytics check it out, it’s a great free resource for us.
Or, if you current provider is sending statistics on your site and is not providing vistor number from a mobile device, ask them to supply it.